Bachelor of Business Administration
Bachelor of Business Administration provides systematic undergraduate preparation in Business Administration. This field prepares students for enterprise and organizational operations through strategy, operations, marketing, organization, and integrated management.
Program Positioning
The bachelor's program provides full undergraduate preparation with emphasis on professional theory, laboratory practice, integrated design, and standard communication. This field prepares students for enterprise and organizational operations through strategy, operations, marketing, organization, and integrated management.
Management Foundations
Study management, organizational behavior, strategic management, and business operations.
Marketing and Operations
Develop methods for market analysis, operations processes, service management, and business model analysis.
Finance and Decision Making
Understand accounting, corporate finance, managerial economics, and business decision foundations.
Organizational Practice
Use case analysis, business plans, and management projects to develop integrated judgment.
Learning Objectives
Study and Completion Requirements
- Complete general education, major core courses, electives, and practical learning components.
- Develop applied capability through course design, laboratory work, case analysis, or engineering projects.
- Complete a capstone design, thesis, or equivalent integrated academic and practical outcome.